How does the company create awareness of its product?

Adidas creates the awareness of its products by advertising on television, social media and by collaborating with some popular celebrities who promote them and increase their awareness to public. Adidas also do sponsorship to some famous sport personalities and teams which will help them to create awareness of their product.

 

How does the company get consumers to try its product?

·        Adidas design their products based on the deep understanding of their customers and they push the boundaries of their products to make customers comfortable to the and to attract them.

 

How does the company give information about the product to its customer?

·        The brand strives to make the world of sports exciting and engaging on a personal and approachable level. They communicate with their customers through a variety of channels, such as social and retail. Adidas aspires to be everywhere its target audience is to provide a cohesive and distinctive experience for everyone.

 

How does the company retain loyal customers?

·        Engage with customers

·        Understand the customers

·        Promotions

·        Special releases to the loyal customers

 

How does the company entice the customer to buy more and use their product frequently?

·        The company employs a high/low price approach. Customers are drawn to locations with lower promotional prices when the normal, more expensive items are also available. The high/low pricing is caused by both severe competition and other factors as well. The benefit is that it allows Adidas to serve a wide range of clients. Low costs can damage a brand's reputation and create the impression that the product is of lower quality. Adidas hence continues to charge high prices overall, except for the cheap initial costs for new launches.

 

What promotions does the company use to identify more customers?

·        In their marketing mix, Adidas includes competitive pricing and skimming pricing. In order to compete with brands like Nike and Puma, its mill products are sold at competitive pricing, and its recently released products are sold at skimming prices. Skimming pricing refers to the practise of maintaining high prices for freshly released products at high levels in order to maintain their exclusivity before gradually lowering them over time to market average.